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“If you can’t explain it simply, you don’t understand it well enough.” ~ Albert Einstein That quote really says it all. When

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“The time has come when advertising in some hands has reached the status of a science.” ~ Claude C. Hopkins Pay-Per-Click or

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“I watch a lot of baseball on the radio.” ~ Gerald R. Ford Radio is theater of the mind and that can

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“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web… Now even my cat

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“We must combat misinformation that is being spread.” ~ Ken Star As competitive as the business environment is today nothing is more

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“Many a small thing has been made large by the right kind of advertising.” ~ Mark Twain If you’re not sure if

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“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” ~ Dieter Rams What’s in a

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“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment and

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“You are what you are seen to be” ~ Erik Spiekerman Branding. It is the basic element of any product and service.

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“They put me on television. And the whole thing broke loose. It was wild, I tell ya for sure.” ~ Elvis Presley

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“Every time a message seems to grab us, and we think, “I just might try it,” we are at the nexus of

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“The biggest mistake in designing for outdoor is to mistake outdoor for print advertising.” ~ Robert Fleege You see it everywhere; billboards

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