Radio/TV Creative

“Every time a message seems to grab us, and we think, “I just might try it,” we are at the nexus of choice and persuasion that is advertising.” ~ Andrew Hacker

At SRH Media Group, LLC you will constantly hear us say, “It’s the message”. We feel the number one reason for advertising failure is attributed back to the wrong or a poorly written message.

That’s how the SRH Media Group, LLC is able to stretch our customers advertising budgets further. We have years of experience writing effective copy that does what it’s supposed to do… SELL your product.

When we dive in to developing your radio and or television creative, SRH Media Group, LLC will meet with you to get a solid, on-the-mark idea of what you need to accomplish. A few of the things you may want your ad to accomplish are branding, awareness, direct response or a special event. Once that is determined it’s on to the next steps.

The ad must motivate and lead your potential customer to action. We’ll work together to see what kind of action you need them to do.

Our next step to effective creative development is to ask questions about your customer. When the SRH Media Group, LLC develops creative for our customers, we always think about it from your potential customer’s standpoint.

We will determine (with your help) what your product or service does and how it improves, benefits or fills a need in your potential customer’s lives.

The creative talent at SRH Media Group, LLC then goes into brainstorming, bouncing ideas off each other until that “one” with magic and sizzle is born.

Contact SRH Media Group, LLC today and let’s discuss making your next ad stand out and most importantly, impact sales for your business.

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